Speech introducing the poetry of Elizabeth Bishop

My kindred understudies and authors, welcome. The respect of addressing you, the writers of things to come, has been offered to me and I trust I won't frustrate. As Stephen Spender once said ‘I dread I can't deliver an entertaining discourse as I read that all prodigies are without humor'. Today I will be talking around one of the best female writers of the twentieth century, and one of my very own top picks, Elizabeth Bishop. ‘There's nothing more humiliating than being an artist truly'. The expressions of this humble artist pass on the bashful shrouded characteristics of a lady who was staggering in being unspectacular. Religious administrator was never engrossed with the old thought of being a writer. This gave her a truthfulness that transposed to her verse in communicating the passionate excursion that was her life. Her verse echoes an actual existence all around lived with limits of feeling from the delight of increased mindfulness, to miserable detachment and sorrow. Elizabeth Bishop was conceived in America in 1911. Her dad passed on soon after her introduction to the world and at five years old Bishop lost her mom to psychological maladjustment. These cruel exercises of life, so early learned, left a void in Bishop's life, the void of a settled cherishing family. Her sonnet ‘Filling Station' investigates the subjects of adoration and family which delineates her yearning to be cherished and to have a place. The sonnet portrays a family living among the oil and soil of a filling station. From the start she excuses the tarnished place ‘Oh however it is messy! ‘ But as in quite a bit of her verse Bishop looks past the undeniable to discover a marvel and plainness inside all the earth. In this sonnet she arrives at the resolution that ‘Somebody adores all of us'. This short sentence has picked up the intensity of a maxim for me in my life and I'm certain it will hold reverberation with a large number of you as well. This encouraging idea, shrewd and valid, shows how Bishop uncovers reality through her nearby perception of the easily overlooked details as she continued looking for self-disclosure. Diocesan's unique method of survey circumstances is additionally clear in her sonnet ‘The Prodigal'. Have you at any point thought about what befallen the extravagant child during his offense from home? Well Bishop did in this astute sonnet which centers around the most reduced piece of the prodical child's life. This successfully straightforward sonnet depicts humankind's requirement for friendship, she herself being a self-announced outcast. As an outcast Bishop drove a disrupted fretful life portrayed as frantically and enthusiastically itinerant. She once said ‘All my life I have lived and acted especially like the sandpiper †simply running down the edges of various nations and landmasses'. Here Bishop admits of an extraordinary want to travel, noticeably looking for the home she never had. Cleric composed the sonnet ‘Questions of Travel' which delineates the time she spent in Brazil. In spite of the fact that it was a position of huge magnificence, she frequently felt isolated and outside of it. She asks ‘Should we have remained at home any place that might be? ‘ which shows Bishop's incredible dejection in scanning for having a place. In this sonnet she additionally questions the human need to make a trip to bizarre outside spots. It frontal areas the issue of whether the visitor's journey comes from a blameless want to relish scenes of distinction or whether it may have a darker thought process, taking after the imperialistic want to vanquish and secure different grounds. She at that point inquires as to whether it is immaturity that causes us ‘to race to see the sun the opposite way around'. All the more cleverly this sonnet implies the constraints of human information and comprehension of remote societies. After all would we say we are not all blameworthy of internally whining of the meddlesome travelers that plague our nation yearly? Diocesan asks ‘Is it option to watch outsiders in a play in this weirdest of theaters? ‘ However Bishop's contention advancing the benefits of movement will oust the negative musings of even the most xenophobic among us. I feel many will appreciate the dramatic contrasts passed on in this sonnet as Bishop is so wry and legitimate about the contrasts among local people and visitors. A striking photographic nature of pictures is atypical of Bishop's verse. Her sonnet ‘The Fish' utilizes language that is imagistic and exact in portraying the encounter between a beginner fisher and a ‘tremendous' fight worn fish. The sonnet is wealthy in symbolism, likeness and representation and utilizations layering of pictures which portrays in unpredictable detail the recently gotten fish. Cleric is a sympathetic innovative eyewitness as she portrays the fish all around down to ‘The sensational reds and blacks of his sparkling insides, and the pink swim bladder like a major peony'. The last line ‘until everything was rainbow, rainbow, rainbow! What's more, I let the fish go' portrays a snapshot of revelation and disclosure basic to Bishop's verse. Minister articulates a benevolent decision on the life of the respected old fish which stands out unequivocally from man's endeavor to overcome nature. This ethical sonnet is one to consider whenever you go angling. My preferred sonnet by Elizabeth Bishop is ‘First Death in Nova Scotia'. The full multifaceted nature of adolescence is successfully evoked in this straightforward sonnet about the passing of her cousin. This is a sonnet we would all be able to identify with as it catches a kid's first encounter of death. Albeit written in her fifties, Bishop figures out how to catch the disarray she felt as she endeavored to comprehend the certainty of death. This sonnet has a significant chilling quality which echoes an inappropriate grouping demise has taken in stifling the life of a kid. The last verse, albeit chilling, is one of my preferred bits of verse. The defenselessness and dread made as the kid questions the nearness of an existence in the wake of death is valid for my experience of death and I'm certain other's. The kid Bishop asks ‘But how could Arthur go; grasping his little lily with his eyes shut up so close and the streets somewhere down in day off? ‘ This last line loaded up with strength is an ideal case of Bishop's basic yet powerful style. Oscar Wilde is cited as saying ‘One should cheer in the excellence, the delight and the miracle of life; the less said about existence's bruises the better'. In any case, Bishop figures out how to do both effectively in her striking and unmistakable verse that will give a lot of delight for quite a long time to come. Her verse covers themes from death to family and from movement to profound quality. Her sharp eye for detail, her exact perceptions and her basic, compact portrayal of our general surroundings makes Elizabeth Bishop's verse an enlivened read. Her verse flaunts certifiable inclination which begins from her own cruel encounters throughout everyday life and regularly communicates a more prominent comprehension of life and passing. Her satisfying style makes her verse a firm most loved among numerous novice journalists and verse sweethearts. I trust I have ingrained in you today the delights of perusing the verse of one of the most compelling females of the only remaining century. I will presently leave you with a last statement from Elizabeth Bishop's sonnet called ‘Poem'. This sonnet maps the peruser's understanding of understanding verse, from lack of interest to acknowledgment of a typical humankind. ‘Life and its memory confined, diminish, on a bit of Bristol board, diminish, however how alive, how contacting in detailâ€the little that we get for nothing, the little of our natural trust'

Self leadership Essay Example | Topics and Well Written Essays - 2500 words

Self initiative - Essay Example The aim of this examination is self-authority as a procedure over the span of which individuals impact themselves to achieve the self-heading and self-inspiration required to perform. Self-administration engages social just as subjective systems that are envisioned to decidedly control outcomes. Self-evaluation can direct to the acknowledgment of practices that should be changed, upgraded, or wiped out. This establishment of self-evaluation engages the person to turn out to be progressively successful in plotting individual objectives that may demonstrate the best approach to improved execution. Self-rewards, be that as it may, can be utilized to fortify attractive practices and objective achievement. Wanted practices can be molded without anyone else prizes and self-discipline transcendently when utilized warily and saved for basically negative practices. At last, the consistent act of wanted practices preceding real execution can allow the rectification of issues and the counteract ion of expensive miscues. To put it plainly, self authority permits empowering helpful, alluring practices that lead to winning results, while keeping down negative, undesirable practices that approval to ineffective outcomes. A ton of individual execution tribulations result from useless reasoning. Such obscure and mutilated musings ordinarily come about because of hidden useless suspicions and convictions that are more than once provoked by upsetting or awful circumstances. Thought self-initiative suggests that a self-investigation methodology one can distinguish broken convictions and suppositions as well as defy and supplanted them with increasingly reasonable ones (Burns, 1992). What we subtly let ourselves know can be characterized as Self-talk or self-exchange (Manz, 1992). Since people survey, coach, and respond to themselves intellectually subsequently this self-talk usually happens at unnoticeable stages (Manz, 1992). Over the span of the solid work of self-talk methodolog ies, individual can discover to stifle and deject critical and negative self-talk while empowering hopeful self-exchanges (Seligman, 1991). Supplanting broken and negative self-talk designs with helpful inward discoursed can improve the presentation (Manz and Neck, 1999). Idealism has a positive connection with physical and emotional wellness, and simultaneously it awards one the capacity to wade through unpleasant circumstances (Fahey, 1998). As indicated by Scheier and Carver (1992) an idealistic perspective grant benefits on what individuals achieve and what individuals are skilled to pull off in the midst of difficulty. To put it plainly, self-administration recommends that an individual’s execution levels can be improved on the off chance that he has hopeful, open door engaged and productive however patters as opposed to cynical, impediment engaged and useless idea designs. To summarize self-initiative hypothesis affirms that social and psychological techniques will in g eneral have a

Ambulance! Ambulance!

Ambulance! Ambulance! It is four days into IAP and I have yet to sleep in my own bed. In fact, today was the first time Ive been back in my dorm for more than half an hour since returning to MIT on Sunday, and I was only home for about an hour before leaving once again. It has been so long since Ive really been home that Im on the verge of emailing housing and telling them to cancel my room at Burton 1, since Im not home day or night, and my room has started to smell faintly of mildew, and old people. And all of this because Im committed to this long-term, very serious relationship with MIT-EMS. MIT-EMS (Emergency Medical Service) is a student-run volunteer ambulance service that provides basic life support to the MIT campus in Cambridge, as well as part of Boston, and runs 24/7 which means a large number of greatly desired overnight shifts, many of which I have been taking lately because its IAP and THAT means FREE TIME (what IS that?? is that even REAL??). All of our student EMTs are certified in the state of Massachusetts, many via the class which is offered every IAP, from 9 AM to 5:30 PM four days a week (which I took last year). This means any free hours we have during shift are spent helping the new class get CPR certified, or learn to take blood pressures, or not pass out from eight grueling hours of training. Were required to work at least 49 hours a semester, but if you want to be really good at your job you cant just take one shift (which are either four, seven, or nine hours long) every so often you need to work consistently, and many people on the service work 100-200+ hours a semester (which may seem like a lot, but its over the span of three months). IAP is optional, but Im trying to gain experience by working as much as possible, especially before the new class starts working too. (I have to just say that thats probably one of the worst pictures of me taken, ever. It wasnt even like Id had my wisdom teeth out or anything, I just NATURALLY look like a chipmunk preparing for a very grueling natural disaster. Anyway.) Our service is funded and supported by MIT Medical, which provides complete health services for the MIT community from the gynecology ward to the pharmacy to 24/7 urgent care, though we take most emergent patients to the surrounding hospitals in Boston or Cambridge. We also work as standbys at sporting events or concerts last spring I got in free at the Angels and Airwaves concert (which actually turned out to be a very bad mistake, because Tom Delonge should really just have given up at music by now). Angela (not The Angela Monster)(I think) asked: its cool that you ride with the ambulance. Im interested in joining too (provided that Ill actually get it). What is it like? Its awesome. Come and try it for yourself. The service itself is a really cool thing not only is it entirely run by unpaid students, but were probably the only service that runs its own ambulance itself in the New England area. And (here comes the cheesy are you ready? I dont think you are!) we do legitimately make a difference our response times are significantly shorter than that of outside ambulances, since were students here and we know our way around the buildings; were also located right on campus rather than much farther away up on Mass Ave. We have a bunkroom where we can sleep, watch TV, check email on the Athena machine, use the restroom, and pretty much exist right in the basement of Stata. Its a pretty sweet setup. Just because youre saving lives, though, doesnt mean you have to give up your own. Here are the other things I have done three days into IAP: 1. On a whim, added French 1 (comment allez-vous?) 2. Bought enough groceries for a small vegetarian family 3. Snowboarding class (for credit!) 4. Breakdancing class (alright, not for credit) 5. Helped teach CPR at the IAP EMT class (which I took last year) 6. Finished rereading The Subtle Knife 7. Got a UROP (more on this later dun dun dun) 8. Lost (by ONE CARD) at a highly competitive game of Cranium, freshmen vs. upperclassmen In three days! Not bad, hm? So I havent been home for the past couple of days for a few reasons, but at least Im still blogging. And according to Gawker and the New York Times, thats a more noble feat than riding an ambulance anyways.

15 Detailed Pictures of Compounds

Reflection Essay Reflection - 879 Words

I was eager to see how my research paper had been scored for I felt that it was one of my best works, worthy of an A. I turned to the last page of my 6 page paper only to find that I was 2 points off the expected grade. The disappointment that immediately followed was justified by my thoughts as I questioned Ms.Brumbacks grading policy. I confirmed my beliefs when my friends had received even lower marks, that contradicted their intelligence. As quickly as these thoughts came to mind they left, for I am a reasonable person and I dont let my emotions judge logical events. I had received a low grade because I only spent a day writing the research paper and my bibliography was pitiful. The grade I had received did not reflect my†¦show more content†¦If I had been given an A, then my procrastination would have been continued to be validated, as it had been in many of my other courses. That B gave me the reality check I needed, to encourage me to write this assignment not one da y in advance, but two ( its a process okay). What I learned was that my procrastination would get me through high school but not college. Sure a B isnt a failing grade but as valedictorian it sure wasnt something Im proud of, especially if I knew that I couldve given more if I gave myself more time. Im pretty sure I will finish up this assignment and still feel like I could have given more, but lessons take time to be applied. My procrastination isnt something I can change in one night, but Im glad Im going through the transitioning process in high school rather than in college. Lower marks than what im used to also have helped me grow, not only as a writer but as an individual. I still have issues with some grammar rules, especially my tenses, but I can identify these mistakes more efficiently, compared to when i first started taking discourse; a skill that helped me get through the writing section in the ACTs. Personally, beyond writing Ive learned that minor setbacks and getting things wrong are apart of life and are essential for growth. I was so used to being praised for my work that I became comfortable with the level of my skills, instead of trying to improve them. My perspective changed, and myShow MoreRelatedReflection Essay1616 Words   |  7 PagesReflective Essay The aim of this essay is to reflect on an incident, which took place in a hospital setting during the first month of my Foundation Degree Assistant Practitioner course. It will explore the importance of communication amongst the health care professionals and how a good nursing documentation is an integral part of nursing. 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Dante s The Divine Comedy - 866 Words

Dante’s Divine Comedy illustrates one mans quest for the knowledge of how to avoid the repercussions of his actions while alive so that he may seek salvation in the afterlife. The Divine Comedy establishes a set of morals that one must live by in their life in order for them to reach ‘paradiso’. These morals are precedented in Dante’s Inferno where each level of Hell has people facing atonement for their respective sins during their life. As Dante gets deeper into Hell the sins that are being atoned for get progressively worse (as does their punishment). With that in mind, one can look at the Inferno as a handbook on what not to do during a lifetime in order to avoid Hell. In doing so, Dante creates a moral lifestyle that must be followed in order to have both a successful life, and after life. The moral system Dante creates is comparable to that of which Aristotle creates in Nicomachean Ethics. 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Corporate Governance and Business Environmental Mitigation

Question: Select a leader in an organization of your choice. This leader must be a decision-making manager; an executive or CEO is preferred. This must be a manager who understands the companys strategy and has a level of authority and responsibility to answer questions on macro-environment factors that impact his or her organization as well as on assessing, to some degree, how well the company is performing to its stated strategy. While an executive or CEO is ideal, most decision-making managers will implement the organizations strategy, for example, through the allocation of resources, assignment of tasks, or appraisal of employees in meeting company objectives. You will have some predetermined interview questions to pose to your interviewee/leader, but you must also add three to five of your own strategy-related interview questions that pertain to material in Modules One through Three and are relevant to this leader or his or her organization. When you create your questions, be sensitive t o the leaders need for confidentiality on some aspects of the organizations internal information. Material from Module One: Define strategy Identify a companys strategy Discuss the importance of a sound, well-executed corporate strategy Describe the key tasks in the process of crafting and executing a companys strategy Define corporate governance in the strategy process Material from Module Two: Describe macro environment factors and the impact they can have on corporate strategy Identify ways to assess factors that impact strategy like rivals and drivers of industry change Apply Porters five forces of competition to corporate examples Material from Module Three: Apply the concept of SWOT analysis to corporate examples Explain the value chain and its role in developing competitive advantage Answer: Introduction Satya Nadella is the chief executive officer of Microsoft. He was born in a Telugu speaking family. His father was a civil servant in administrative service. He was appointed as CEO on 4th February 2014. The CEO follows individual business strategies that are the reason behind the company's success. Definition of strategy The policy can be defined as a plan or method to bring out the desired future such as individual achievements or solutions of a problem. It is a plan that is made for attaining different goals in uncertain conditions. The strategy is very much necessary according to Satya Padilla's decision because the resources available for achieving goals are very much limited. The process of the strategy involves setting goals, determined to achieve the situate goals and mobilize resources to carry out the process (Ronda Pupo Guerras Martin ,2012) Microsoft strategy Accessibility is the main reason behind usability, and it is the primary consideration against Microsoft's progress. Microsoft focuses on testing, development, design, research. Network marketing is the first and most known strategy of Microsoft. The primary factor behind the policy is that one window is compatible with the other. For example, a document can be opened in some computers because of the number of people using Microsoft. Therefore, the concept of network marketing has been established correctly( Clark et al.,2013) Importance of sound, well-executed corporate strategy A business strategy is defined as a tactic or procedure that is needed for the effective and smooth running of the firm. Strategic planning describes where a person wants his company to be and where the company is heading. Microsoft is one of the multinational corporation which follows the sound, well-executed corporate strategy for proper management and coordination of the enterprise. As a result, it will be helpful in minimizing the risk of a firm by maintaining balance between the decisions that arose in a company( Purce, 2014) Key tasks in the process of crafting and executing a companys strategy Five interrelated functions are needed in the process of crafting and executing Microsofts policy. The strategies are- i) Developing a strategy that to knows where the company needs to head what are its future aspects regarding the product, customers services, etc. The managerial heads must provide long-term goals, focuses on the objectives of an organization and communicate with stakeholders regarding the future aspiration of the company (Berg et al.,2013). Ii) To set objectives for the organization and uses the results as yardsticks to measure the performance of the company. Measuring company's strategy involves both financial as well as strategic objective. It includes information regarding when and in which field the company has improved itself. Iii)To achieve objectives, strategies are needed to be crafted to move the company to the strategies of the management. It involves, or it is concerned about the changes in the external environment of the management, sustainable competition, uniting the different strategic actions, etc. Iv) Implementing and executing the strategy is one of the prior tasks of an organization. The policies handled by management can be called successful if the company runs smoothly and it meets the financial and strategic needs and shows a good progression. V) Performance evaluation and initiation includes long-term strategy, objectives, strategy, experience, changing conditions, new ideas, new opportunities, etc. This helps in measuring the company's success and in evaluating performance. Definition of corporate governance in strategy process Corporate governance is developed by owners and businessman to develop a plan that is strategic in nature. It includes procedures and system that is designed for system authority, balance responsibility, providing accountability, etc. It is an important part of strategic management as it helps in improving the performance of Microsoft. External government recognizing is an important part of corporate governance. On the other hand, it should also focus on its internal stakeholders to have a direct impact on the progress of the organization (Wooldridge Pizzo,2014) Macro environment impacts on corporate governance Macro environment factors can be defined as external factors which are not under control and can influence the strategies o f a business and decision making process. The external factors affect the strategy of a company to a great depth so to adopt the changes the company has to be flexible regarding the technology, governance, and competition. (Aggarwal Dow , 2013) Macro environment consists of certain factors that affect the strategies of the business, and the factors are: i) Demographic factors include a study of the human population regarding size, density, location, gender, and race. It is very much important as it helps the marketers to divide the population into different parts of the market Ii) Factors related with economics are the factors that help in buying power and spending. If the income of a company or a country changes, spending and buying pattern has to be changed according to the adjusted income. It includes a level of income, policy, economic resources, economic nature, distribution of wealth and income. Iii) Factors that are natural are very much important, and it is affected by the activities of the marketers. Global warming, cyclone are the examples of physical factors. Iv) Factors related to technology - The factors help to create new markets for the marketers, and it is vital as it is one of the macroeconomic forces that is changing rapidly. V) Political issues- It includes government policies, rules, legislative that effect the business. Any political factor can create problem for an organization. Vi) Factors related to culture- Culture, Heritage is the factors that affect the companys strategy. Socially responsive business method should be used to reduce products that can harm the society (Servaes Tamayo, 2013) Factors that access factors that impact strategy For smooth running of business, the businessman must recognize and deal with the external and internal factors. There are many ways to access the elements and they are: i) Factors that affect the internal environment- The factors that is associated with the human resource of the organization and the way in which it is taken for achieving the goals of an organization( Thompson et al.,2013) Ii) Factors that affect the external environment- the factors help in developing strategic goals of an organization. The factors include economic, technological, social factors. Apply Porter's five forces of competition to common examples According to Porter five forces affect the competition of corporate market, and they are: i) Suppliers power of bargaining- It shows how much power a business supplier has and how can it increase the prices of the product. Business will be in a better position if there is multitude number of suppliers (E. Dobbs, 2014) Ii) Customers power of bargaining- It studies the customers power of bargaining and the power will rise if there are no of sellers and one can switch from one product to another. Iii) Competition- Rivalry competition is present in the market when there is very less number of business man, and all of them are selling the same goods. The consumers have the opportunity of switching from one product to another and, as a result, the competitors. Iv) Threats of the new entrants- It examines the probability how suitable it is for the new competitors to join the market. V) Threats to product and services- it examines how much useful it may be a switch from one product to another of a competitor. The threats can be minimized by switching costs both short term and long term. SWOT analysis of common examples For a business man, it is of prior importance to analyze the situation carefully before taking any decisions. It helps in minimizing the risk of being mistaken. To help the businessman one analysis named SWOT analysis is available. SWOT analysis helps in listing down the favorable and unfavorable condition for a particular situation. It analyzes all the weakness, strengths threats of both external and internal factors of a situation. So the business managers can understand whether the situation is for Microsoft or not (Hollensen, 2015). The value chains role in developing competitive advantage Value chain management is the concept of porter, and it is mainly built on the concept of a business system. Its the main purpose is to help you to find, develop and create the competitive advantage of Microsoft. The idea competitive advantage does thing fully different from competitors, and at a very low cost. They also do the task uniquely, fully different from competitors. The advantage comes from cost leadership position and by providing some unique value. Reference Aggarwal, R., Dow, S. (2013). Corporate governance and business strategies for climate change and environmental mitigation. InEntrepreneurship, Finance, Governance and Ethics(pp. 315-340). Springer Netherlands. Berg, J. M., Dutton, J. E., Wrzesniewski, A. (2013). Job crafting and meaningful work.Purpose and meaning in the workplace, 81-104. Clark, R. A., Pua, Y. H., Bryant, A. L., Hunt, M. A. (2013). Validity of the Microsoft Kinect for providing lateral trunk lean feedback during gait retraining.Gait posture,38(4), 1064-1066. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Ronda Pupo, G. A., Guerras Martin, L. . (2012). Dynamics of the evolution of the strategy concept 19622008: a co word analysis.Strategic Management Journal,33(2), 162-188. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness.Management Science,59(5), 1045-1061. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013).Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Wooldridge, B., Pizzo, A. D. (2014, January). Towards a Taxonomy of Middle Management Positions and Their Impact on Strategy. InAcademy of Management Proceedings(Vol. 2014, No. 1, p. 14263). Academy of Management.

Change Essay Example

Change Essay Life, for me, has always been filled with different twists and turns. Some were forgotten, while others have remained fresh in our memories. One of these memories that made me look at life differently, and cherish what I have, was the day my mother took to me to see homeless people during one of my high school days. I was in studying in (insert name of your school during high school) and the year was (insert name of year here). Long before that incident I am a mischievous student in school. I always took education for granted and go home without anything special to be proud off. I am just an average student who goes to school for fun and just to catch up on lessons. There are also instances that I never wanted to study. Whenever I go to school, it’s as if I am going to a dark, lonely and distressful jailhouse. I was giving my parents a headache because they can’t make me change my ways. All I do all day is play, surf the internet, watch television shows and party with friends. Valuing money is not on my list since my parents can provide me with the things that I need. I even cut classes just to go to movie houses with friends. My friends never leave me because I have money to buy things for them and treat them most of the time. Even when it comes to food and clothes shopping, I splurge a lot and never bothered to save for tomorrow. We will write a custom essay sample on Change specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Change specifically for you FOR ONLY $16.38 $13.9/page Hire Writer That very day when my mom took me to this place full of scavengers, I saw how people live miserable without any shelter or food to eat. It is really disturbing on my part to see people like them who struggle everyday with nothing to eat or drink or wear. I saw how dirty their hands and feet were. I even look for traces of possible toilet for them to clean up or even a single piece of furniture where they can lay their tired bodies at night. But then there s nothing left for them to have. I hate the fact that after all my laziness and malevolence in school, there are people on other places who cannot afford to go on schooling. This is when I began to value my education. I realized how I really need to change my life and be a good student. I don’t want to end up becoming a bum or living in a street without anything with me. As I look back and recall the incident, I become thankful of the wonderful things that have been bestowed on me; how the gift of life, family and education served as a miracle from my end. I learned to appreciate life better, with the goal of living my life to the fullest. I wanted to be a better individual, whom parents can be proud of. I am now recuperating from my bad past and starting things anew. I separated myself from friends who are bad influence. I also learned how to balance my time when it comes to studies and past time activities. Moreover, I realized that life is indeed a blessing; not everyone was given the chance to survive this cruel world. Upon seeing the people living that place during my high school years, I was saved from what might have been, my final destination. I was given the chance to actually think, and relive my life so that I can be a better, both in my personal and professional life. As I move forward and live a simple life, I look back and cherish the moments when my life was almost a trash. I am definitely a new and better person-because of that valuable experience.

Homeschooling with Dysgraphia

Homeschooling with Dysgraphia Parents of children with special needs often worry that theyre not qualified to homeschool. They feel that they dont have the knowledge or skill to meet their childs needs. However,  the ability to offer a one-on-one learning environment along with practical accommodations and modifications often makes homeschooling the ideal situation for special needs children.  Ã‚  Dyslexia,  dysgraphia, and dyscalculia are three learning challenges that may be well-suited for a homeschool learning environment. Ive invited Shawna Wingert to discuss the challenges and benefits of homeschooling students with dysgraphia, a learning challenge that impacts a persons ability to write. Shawna writes about motherhood, special needs, and the beauty of everyday messes at Not the Former Things. She is also the author of two books, Everyday Autism and Special Education at Home. What unique challenges do students with dysgraphia and dyslexia face? My oldest son is 13 years old. He started reading when he was only three years old. He is currently taking college-level courses and is quite academically advanced,  yet he struggles to write his full name. My youngest son is 10 years old. He cannot read above a first-grade level and has a dyslexia diagnosis. He participates in many of his older brother’s courses, as long as they are verbal lessons. He is incredibly bright. He, too, struggles to write his full name. Dysgraphia is a learning difference that affects both of my children, not just in their ability to write, but often in their experiences interacting in the world. Dysgraphia is a condition that makes written expression extremely challenging  for children. It is considered a processing disorder – meaning that the brain has trouble with one or more of the steps, and/or the sequencing of the steps, involved in writing a thought down on paper. For example, in order for my oldest son to write, he must first bear the sensory experience of holding a pencil appropriately. After several years and various therapies, he still struggles with this most fundamental aspect of writing. For my youngest, he has to think about what to communicate, and then break that down into words and letters. Both of these tasks take much longer for children with challenges such as dysgraphia and dyslexia than for an average child. Because each step in the writing process takes longer, a child with dysgraphia inevitably struggles to keep up with his peers - and at times, even his own thoughts - as he laboriously puts pen to paper. Even the most basic sentence requires an inordinate amount of thought, patience, and time to write. How and why does  dysgraphia  affect writing? There are many reasons that a child may struggle with effective written communication, including​​: Graphomotor processing  Ã¢â‚¬â€œ trouble with the fine motor coordination required to manipulate a writing instrumentAttention disorders  Ã¢â‚¬â€œ difficulty planning and seeing writing tasks through to completionSpatial ordering  Ã¢â‚¬â€œ challenges in organizing letters and words on the written pageSequential ordering – difficulty in determining the logical order of letters, words, and/or ideasWorking memory – trouble recalling and holding onto the information the writer is trying to communicateLanguage processing – difficulty in using and comprehending language in any format In addition, dysgraphia often occurs in conjunction with other learning differences including dyslexia, ADD/ADHD, and autism spectrum disorder. In our case, it is a combination of several of these difficulties than affect my sons’ written expression. I am often asked, â€Å"How do you know it’s dysgraphia and not just laziness or a lack of motivation?† (Incidentally, I am often asked this type of question about all of my sons’ learning differences, not just dysgraphia.) My answer is usually something like, â€Å"My son has been practicing writing his name since he was four years old. He is thirteen now, and he still wrote it incorrectly when he signed his friend’s cast yesterday. That’s how I know. Well, that and the hours of evaluations he underwent to determine a diagnosis.† What are some of the signs of dysgraphia? Dysgraphia can be difficult to identify in the early elementary school years. It becomes increasingly apparent over time. The most common signs of dysgraphia include: Messy handwriting that is difficult to read  Slow and laborious writing  paceInappropriate spacing of letters and wordsTrouble gripping a writing instrument or maintaining grip over timeDifficulty organizing information when writing These signs can be difficult to assess. For example, my youngest son has great handwriting, but only because he painstakingly works to print every single letter. When he was younger, he would look at the handwriting chart and mirror the letters exactly. He is a natural artist so he works very hard to make sure his writing â€Å"looks nice†. Because of that effort, it can take him much longer to write a sentence than most children his age. Dysgraphia causes understandable frustration. In our experience, it has also caused some social issues, as my sons often feel inadequate with other children. Even something like signing a birthday card causes significant stress. What are some of the strategies for dealing with dysgraphia? As we have become more aware of what dysgraphia is, and how it affects my sons, we have found some effective strategies that help minimize its effects.   Writing in other mediums – Often, my sons are better able to practice the art of written expression when using something other than a pencil. When they were younger, it meant practicing spelling words by writing them in shaving cream on the shower wall. As they grew, they both graduated to using Sharpie markers (making grip much easier) and then finally onto other implements.Allowing larger text – My sons write much larger  than the lines on the college ruled paper in their notepads. Often, they write even larger than the wide ruled paper in their elementary notepads. Allowing larger text size enables them to focus on the sequencing and motor skills associated with writing. Over time, as they have become more comfortable, their written text has become smaller.Occupational therapy – A good occupational therapist knows how to help with pencil grip and the fine motor skills required for writing. We have had success with OT, and I would highly recommend occupationa l therapy as a starting point. Accommodations – Speech-to-text applications and programs, offering additional time for written testing, allowing keyboarding for taking notes, and taking frequent breaks are all accommodations we employ to help my children write more effectively. New technologies have become an invaluable resource for my children, and I am grateful we live in a time where they have access to these types of accommodations. ThoughtCos Eileen Bailey also suggests: Using paper with raised linesBreaking writing assignments into smaller tasksNot penalizing students for spelling or neatness on timed writing assignmentsLooking for fun writing activities   source Dysgraphia is a part of my sons’ lives. It is a constant concern for them, not only in their education, but in their interactions with the world. In order to eliminate any misunderstandings, my children are aware of their dysgraphia diagnoses. They are prepared to explain what it means and ask for help. Unfortunately, all too often there is an assumption that they are lazy and unmotivated, avoiding unwanted work. It is my hope that as more people  learn what dysgraphia is, and more importantly, what it means for those it affects, this will change. In the meantime, I am encouraged that we have found so many ways to help our children learn to write well, and communicate effectively.

Simultaneous determination of eight illegal dyes in chili products by Coursework

Simultaneous determination of eight illegal dyes in chili products by liquid chromatography-tandem mass spectrometry - Coursework Example Cross- contamination or adulteration is one of the main foods contaminating process in the due use of Sudan dyes (Juan Lia et al. 2013). This experiment ought to have taken pre-cautions to inform its readers on the harmful effects of these eight illegal dyes in chili products. Spectrophotometric method could have been discussed somewhere in this paper as a way that can be used to detect the presence of Sudan dyes and other illegal dyes in chili powders or any other food stuff in ppm levels (Juan Lia et al. 2013). This method has been found reliable in identifying and estimating the level of sudan I-IV in Chili samples. Ethyl acetate is yet another useful solvent used to extract dyes from chili samples as well as the preparation of samples. The eight illegal dyes discussed in this paper cause carcinogenicity which is a high producing capacity among many other ailments. Otherwise, the paper developed the HPLC-MS/MS chronologically from the first to the last step demonstrating the extraction procedure used to determine eight illegal synthetic dyes in chili products simultaneously. The selection of MS/MS technique combined with chromatographic separation was an accurate method of determining compounds in complex matrices with less ambiguity (Juan Lia et al. 2013). The method was effective that it did not require the laborious clean up procedures. The method was highly accurate with a good repeatability. The detection of any limits like quantification limits was minimal (Juan Lia et al. 2013). The HPLC-MS/MS process employed in the paper proved to be effective for fraud detections in both exported and imported chili products. The analysis of data was done effectively through the use of graphs and tables to illustrate the results. The chemical structures of the eight illegal dyes analysed were also illustrated in both

Professional values law and ethics case study Essay

Professional values law and ethics case study - Essay Example Mr. Arnold informs you that his syringe of Or morph was only half full. Mr. Ahmed who is receiving palliative care has been unusually quiet all afternoon. You find the ward sister to inform her about Mr. Arnold’s pain and Mr. Ahmed being sleepy all afternoon. The ward sister initially looks horrified but then states the syringes must have got mixed up; Ill top up Mr. Arnolds pain relief, no harm done. Explore your professional, ethical and legal obligations towards Mr. Arnold and Mr. Ahmed. Doctors along with nurses experience complexities within their palliative care exercise. Hence, they require an excellent perception of moral of ethical standards as well as precedents. A broad range of health problems as well as ethical challenges exist in the palliative care provision Mr. Arnold and Mr. Ahmed. It’s currently known that an excellent perception concerning health ethics may have a contribution to the medical expert’s choice-making as well as everyday Health principles are principally a discipline of applied morals, the learning of ethical principles as well as decisions as they relate to heath care. It’s aimed at providing directions as well as regulations for doctors in their research, duty and behavior as well as shares numerous values with related medical principles, for example, nursing principles along with bioethics. In history, it may get tracked back in Hippocrates, an antique Greek doctor of 5th century (Ulrich 2012, 45). He and together with his learners excluded themselves separately from the other doctors of that moment through emphasizing that their career hunting were balanced as well as technical instead of being supernatural or sacred. Numerous health philosophers have emphasized that a doctor must bear ‘an excellent sense as well as discretion’ (Lachman 2006, 77). Ever since he eighteenth century and over, health providers implemented Hippocratic vow to be the passage right. Likewise, the policy of nursing

Effect of Brand Equity on Consumer Perception of Brand

Effect of Brand Equity on Consumer Perception of Brand Brand equity plays an important role in the firms in creation and development of both product and company brand strategy. The study aim to analyze the relationship of different variables of brand equity with the purpose of providing the relationship between effectiveness of brand equity and customer perception of the brand the research focuses on the dimensions of brand equity which involve brand awareness, brand image, brand quality, brand loyalty and brand association However the researches examine relationship between dimension of brand equity and consumer perception of the brand Primary and secondary data source will be used so as to be able to achieve the objectives questionnaires will be constructed to provide answers to research question. Also interview and focus group will be among the secondary data In this study, eighty (1o0) questionnaires will be distributed, The study will make a survey for these dimensions of consumers based-brand equity and their perception of brand so as to determine the accuracy and validity of the research for current and future use. Key words: consumer perception on brand, brand equity, loyalty, image quality and association CHAPTER 1: INTRODUCTIO This chapter of the project present a brief discussion about background to the research ,followed by problem statement ,aim and objectives ,justification for the research methodology and conclusion of the chapter BACK GROUND OF THE PROBLEM Based on the rapid changes in the global market and high competition between firms or companies the concept of brand management has become more important .Because good brand management bring about clear different between products and services provided by different companies brand management is important because it ensure strong brand equity which help customers especially when customers need to purchase product or services. Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings(Keller ,2004) However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand. Researchers have also found that brands with high brand equity receive a considerable purchase price, even when a company has declared bankruptcy (Kaikati 2003) suggesting that high brand equity can provide rewards even when a company is in a poor financial position Brand equity is recognized in the name and symbols associated with a company and the very act of social responsibility is believed to be a significant driver for Building strong brand Despite many other factors that global and local brands of different products use brand equity as measurement of its effectiveness to their customers Prasad and Dev,(2000) presented some factors which are the simplest way for hotel industries to recognise and distinguish between themselves in the mind of their customers is through strong brand equity .(Low and Lamb,2000) also stated that in the service market the main brand is firms brand while the packaged goods market the main brand is seen to the product brand itself. As research shows a powerful brand enhance customers attitude and strength toward brand. According to (Keller, 2004) customer awareness and association influences attributes of perceived quality and finally result to brand loyalty especially when customers are satisfied with product or service they purchase. Strong brands allow its customers to have better perception of brand regardless either intangible or tangibility. Branding has been conducted for centuries as a means for producers to distinguish their goods against those of competitors by creating a recognizable and memorable image. Aaker, D.A Kumar and Day (2007) Kotler p (2002) states A brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose. The term brand equity focuses on the added value with which a brand endows Brands such as coca cola their brand equity is difficult to measure because the company extended their product with strong brand awareness. This is same as TBL drinks ( alcohol and non alcohol ) the company have extended their brand within the country and out of the country . Aaker, D.A Kumar and Day (2007) As far as brand associations are concerned researchers narrated a minimum of nine brand associations that can affect brand effectiveness toward consumer perception brand association communicate the approach or the meaning of product in specific term on how consumer needs can be fulfilled in any competitive environment Additional research has revealed that companies will pay a premium to acquire or merge with a competitor that has recognized high brand equity as a means of hedging against new product costs (Aker 2004) Purchasing a company or product line with high brand awareness has a high potential for carryover to the new parent company, as long as the brand name remains effective and consumers do not see a visible reduction in performance Researchers such as (Merrilless and Millers 2008)state that loyal customers who perceive higher brand image tend to act more favourably toward rebranding because when the company face any down fall they can make innovation or rebranding and improve some factors that will make the brand more known to create top mind and mind recall.Marketers should enhance some core peripheral brand concept to build up connections between the initial brand image to attract the target customers and this is importance especially when the competition is high Although several brands within different product and service categories used different method to measure brand equity .Also other researchers (Prasad and Dev ,2000:23)state that relatively limited research on brand equity within the hotel industry and other companies has been conducted and more others by different researchers where they shows some gapes from different research conducted which indicate the importance of strong brand equity on customers perception of the brand For the company to archive a sustainable competitive advantage in the marketplace one has to value the importance of building strong brand (Kim , Kim An 2003,Parasa and Decade 2000) this is by maintaining and improving brand to ensure customers satisfaction is high compared to what your competitors do Conclusively the most important or best way of building strong brand value and support product or service performance will is to ensure effective brand management and strong brand equity because if the brand management and brand equity is poor then it will have great effect to the customers as researchers suggest there should be effective brand equity to ensure that all the measurement of brand are active to avoid effects to customers especially when they make perception or decision of what brand to purchase. Therefore the company need to have effective brand equity because consumer perception on a brand is based on the brand equity (Kotler, P and Armstrong, 2002) THE PROBLEM STATEMENT The failure of companies in maintaining effectiveness of their brand which as a result it affect customers perception of brand this is because companies try to come up with different brand which keep them different from other competitors but some of them they fail to perform well despite that they have brand. While the failure of the company to build effective brand equity will actually leads to the failure in achieving the desired organization goals because even if the company have brand but if the brand can not compete then the firm will not do well. . This is because brand equity play an important role in maintaining customer loyalty and organization performance in the market place. So Having the brand itself is not enough the company should have strong brand effectiveness because brand equity have great effect on consumer perception of brand When reading through literatures researches shows different gaps regarding customer base brand equity in service industry and most focus on relationship between firm performances using brand awareness and image as a moderating effect. Also I noticed that most researches {Aaker (2001), Keller (2003), cob-walgren et al (2005), Lasser et al (2005), Yoo et al (2003) Yoo and Donthun (2001) surveyed these dimension of brand equity and determine their effect to the customers especially when the brand is not well managed More over due to the fast change in consumer wants and high competition has influence brand management to ensure better performance of the company because brand equity has great effect on consumer perception of the brand (kotler P. 2002). Therefore I have chosen to carry out this research to indicate the effectiveness of brand equity on customer perceptions of a brand and examining their effect on customer perception and organization performance. Accurate method of data collection will be primary and secondary data in which I will base on literature review, interviews and questionnaires to get the validity and reliability of the problem. PURPOSE OF THE RESEACH The project has to do with the effectiveness brand equity on customers perception of brand the main objective will base on the following: Determine relationship between brand awareness and customer perception of brand Analyze the effect of brand image to the customer perception of the brand Examine the relationship between brand quality on customer based- brand equity and their perception of brand Determine the effectiveness of brand association in brand equity to the customer perception of brand Analyze the effect of brand loyalty to customers and customer perception of the brand Lastly the findings will show or tell what dimension seems to have least or lower consideration when customers make perception about the brand .this will be used as one of the recommendation for this research for the companies and future research on what they should focus on for the future DEFINITIONS OF THE KEY CONCEPTS The following model demonstrates that brand equity is developed based on the five dimensions of brand loyalty, name awareness, perceived quality, brand associations, and other proprietary brands assets (example distribution system). How the brand performs on these dimensions is what leads consumers to develop an overall, intangible rating of brand equity. This equity then provides value to the consumer and the firm in the outlined ways. The model by Aaker was one of the first seminal works in the field of brand equity and led to future research in the area. KEY CONCEPT Figure: Aakers Brand Equity Model 2002. Brand: Kotler et al (2005, p.549) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand Equity Aaker (2004) stated that brand equity is a set of brand assets and liabilities linked to a brand example brand name and symbols that add or subtract from the value provided by produce or services to a firm direct to its customers. Brand loyalty Aaker (2004) Brand loyalty is the attachment that customers has to the brand or is the consumers preference to purchase a particular brand in a product class and this is due to consumers awareness about the product or the quality and image of the product or customers satisfaction .all of these add to customers loyalty Brand image Keller (2005) Brand image is consumers perception about the brand or how they view the brand. Also brand image is symbolic construct created within the mind of consumers and it consist all the information and expectation that customers expect to get from a certain brand of Product or service Brand awareness (Aydin and zer, 2005).Brand awareness refers to the ability for a buyer to recognize or recall a brand is a member of a certain product category Rossiter and Percy (1987) state that brand awareness is essentials for communication because good brand awareness create top mind which help to make marketers work more simplified when customers are aware of the product . Without brand awareness no communication effect can occur for customers to buy a brand they must be aware of it. BREACK DOWN OF THE WORK The research consists of five (5) chapters. The first chapter based on brief discussion about background to the research, followed by problem statement, aim and objectives, justification for the research methodology and conclusion of the chapter The second chapter present the theoretical frame work with theories which are relevant to the study literature review has been structured in the following way starting by consumer behaviour ,brand ,brand equity conceptualization of brand equity brand equity in service industries and finally dimension of brand equity and conclusion of the chapter Chapter three presents the method which will be used in data collection. It explains the research design that has been used, also research approaches, data collection method, source of data, reliability and validity and lastly limitation of the research The fourth chapter present data analysis and result of the findings Finally chapter five deals with conclusion, recommendations and suggestion for the companies and future research, the references and appendix are presented at the end of the research CHAPTER 2: THEORETICAL FRAME WORK This chapter put together what other researchers have Witten about this topic which is addressed in the title. this include literature reviews from different research which will help to identify gaps and limitation from previous research also literature review help to add on the body of knowledge to support the problem oh hand CONSUMER PERCEPTION AND BEHAVIOR Consumer behaviour For better understanding about brand equity on customers perception about brands , it is necessary to start with consumer behaviour. Belch and Belch (2004) defined consumer behaviour as the process and activities people engage in especially when searching ,or selecting ,or purchasing the product ,it involve evaluating and disposing of product and services to satisfy their needs and desire. Dalqvist and Linde (2002) characterized consumer behaviour into four bases which include rational, learned, unconscious and social behaviour and they are represented in three ways KNOWLEDGE ATTITUDE ACTION Rational behaviour: (Dalqvist and Linde 2002) customers with rational behaviour, first they get some knowledge about the product and what in offers then they get attitude toward the product and finally they may act to buy or not to buy the product .This is usually when customers purchase expensive product Example cars (KNOWLEDGE ATTITUDE ACTION) Unconscious behaviour: consumers with unconscious behaviour start with an attitude toward the product this attitude may either be from emotional or feeling .then consumer find more information about the product and then get knowledge about it and finally they may choose to buy or not (ATTITUDE KNOWLEDGE,ACTION) Learned behaviour: this is when consumers do not plan their choice of product they do it by habit example of this habit is when buying a newspaper (ACTION KNOWLEDGE ATTITUDE) Social behaviour : consumers with social behaviour tends to choose theirs product as the result of social environment which they live in .the status, lifestyle and other influences they may influences the product they may buy ( ACTION ATTITUDE KNOWLEDGE) FACTORS THAT INFLUENCES CONSUMER BEHAVIOR DIAGRAM Cultural factors: this may include factors such as culture, subculture or social classes in which a consumer identifies his or her self with Social cultures :this may include factors such as family ,reference group, and consumer role and status example religious leader Like pastor Personal factors :this include factors such as lifecycle ,status, and age of consumers also the economic situation, occupation self-concept and consumer personality Psychological factors include perceptions ,motivational ,learning attitude and belief of consumers .These factors have great effect on consumer perception The above factors have great effect on customer perception of the product this is because people differ in geographical location and the norms and conduct differ so this can affect the purchasing of product due to customer perception CONSUMER BUYING BEHAVIOR According to sderlund (2001) consumers buying behaviour include attitude, intention, preference, strength and commitment of consumer to purchase a product. Consumers buying behaviour this may be called buying behaviour of the final product. . From the diagram above it shows stages that consumers pass through when they want to buy a product but these stages also may depend with a product and if its a first time customers to purchase that product (kotler p 2004) proposed five stages that consumers go through when they need a product, need recognition, information search ,evaluation of information, purchase decision , post purchase DIAGRAM Need recognition: this is when consumers define their need or their problem .this may be due to internal stimulus or external stimulus Example of internal stimulus is when you need a drink as a result of hunger .External stimulus arise due to many things example commercial on television about something my force or influence a certain need (Kotler, 2005) Therefore it is importance that marketers find out what stimulus attracts interest in their brand. Information search: (kotler p ,2005) this is when customers find informations from different sources based on their need example sources such as commercial source, personal source, and experiential source these sources are important to enhance knowledge and awareness of any available brand Alternative evaluation: this is where consumers evaluate and rank alternatives from the obtained information example of evaluation may base on quality price, warrant and package and other information Purchase decision: this is where consumers purchase product that they want, their perception may be influenced by unforeseen factors and attitude of others. Post purchase decision: this is when consumers compare their expectation and the actual perceive performance (Kotler et al (1999) stated that they get satisfied when their expectations are the same with the product performance Consumers behaviour may depend on type of the product consumer is buying Kotler (2001) designed a buying behaviour model which consisted of four different buyer behaviours. DIAGRAM Complex buying behaviour: when consumers buy a high quality brand and before making purchase they seek more information about it .This is high consumer involvement example when a person want to buy a car other electronic product like laptop they need significant differences between brands. Habitual buying behaviour: when customers purchase a product out of habit these customers have low involvement with the brand Variety seeking buying behaviour: when customers go around the shopping mall and experiment with variety of product Dissonance reducing buying behaviour: this is when customers are highly involved with buying product as a result of fact that is expensive or rare Example buying Apple laptop or buying a car like BMW FACTORS INFLUENCING CONSUMER PERCEPTION OF BRAND PERCEPTION: Perception is a process by which the information is received, selected evaluated, organised and interpreted by an individuals when they need to purchase product. (Kotler 2005). Factors influencing customers perception Diagram Influence by others: influences by others play an important role when one need to buy something .consumers have habit of consulting each other regarding a new brand that they need to purchase to seek their advice .some advice are very strong and help buyers to buy quality brand these influence my be from friends, cultural value behaviour and preference or socially like small group like family or membership group. So these influences can make someone buy a product which he or she was not planned to buy. (Derlund 2000) Quality: this is the strongest factors which consumers take into account when making their choice on what to purchase .According to (Uggla (2001) quality is an integrals part of brand identity. Price: is used as an exchange of product or services, price can be used as a reason for a choice of a certain product or service example guying at lower cost to escape financial cost or risk or highest product to get good quality. (Derlund 2000) price place and brand are the three important factors when deciding consumers purchase choice in every product. Advertising: the ain of advertisement is to create top mind and awareness to the target customers target consumer about the product or service. Advertisement is a major way of communication .According to (Aaker 2002) advertising, promotion and packaging empress are the key factors to influence customers to purchase your brand because advertisement create top of mind and brand recall. Packaging: this is designing the cover of the brand or product that will help to attract and influence customers (Kotler 2001) packaging is a form of advertisement in the sense that it sales duties such as attracting customers describing and selling the product. Convenience :the brand should have things that can convince buyers , conveniences of brand has significant effect on consumers because in a real sense no one can buy product which have no easy access or no store available ,sellers must create ways to customers to get product in easy way to avoid unnecessary cost (Lin and chang 2003). DETAIL ON BRAND: BRAND: Kotler et al (2005 p.5490) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand is a means where sellers can be differentiated because everyone can produce a product but to make them different the branding is very important. (Jones and Slater 2003) They sum up these added value that develop from different experiences that customers may have from the brand which rise as the result of using the brand which could be as a result of consumer association with the brand Having strong brand companies not only could facilitate the differentiation of their product to with their competitors .but with branding companies are able to create confidence and loyalty in their firm performance (Halverson Revaz, 2006). IMPORTACE OF SRONG BRAND According to (Dave Dolak 2003) strong brand will create the following benefit amongst others Build name and brand recognition for your product or the company which may influence consumer buying behavior decision Build trust and emotional attachment to firm product or services Make purchase decision more easy and it will enable customers to have trust toward the brand and create belief as result they become loyal to your brand even without knowing the uniqueness of your brand Any strong brand can create the consumer attitude toward a particular product and services and the strength of such attitude is developed through experience with such brand A strong brand enjoys the benefit such as reduced competitive advantages, premium price, customer loyalty, profitability, reduced the perceived risk of consumers who are not so sure of their decision THE BRAND EQUITY Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings. However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand Aaker (1991) defined brand equity as assets and liabilities that add or detract value to a firm and/or its companies. Brand equity help to increase seals ,price premium and customers loyalty this is because brand equity comprises all the importance element of the brand example brand awareness , brand image , brand quality and other element .so when brand equity is strong it will help the company performance to be good and also influence more customers toward the product or services In other words brand equity can be said to be an asset or liability connected to brand name that adds or subtract value to the product This definition of brand equity can be widely described into other three ways which could be based on financial perspective which stress the value of brand to firm, or customers perspective which sees brand equity as the value of brand to consumers and the combination of the two The study focuses on customers perception .consumer based brand equity can be divide into customers perception which based on brand awareness, perceiver quality, image, loyalty and association and their buying behaviour DIMENSIONS BRAND EQUITY The following diagram illustrates the measurement of brand equity. Brand equity by reasserting the lack of tangibility and clear definition of the concept Brand equity is due to large sales and a sizeable advertising budget, since consumers are more likely to favour the larger brand names. Baldinger and Rubinson (2007) argued against the assertions of Ehrenberg by showing research that customer attitudes can be measured with some level of validity and that brands (large or small) do show a decrease in strength when observed over a long period of time DIMENSION OF BRAND EQUITY Aaker (2001) BRAND ASSOCIATION: Chen (2001) identifies the types of brand associations and examines the relationship between the characteristics of brand associations and brand equity. He uses the research of (Aaker 2001) to develop his model concluding that the underlying value of a brand name is often a set of 11 associations. Chen suggests classifying brand association into product and organizational associations and further sub-associations as outlined in his brand association model. Chen (2001) provides useable examples for the functional attribute associations and non-functional attribute associations to increase the readers understanding of the framework. He then conducts his research to determine the effect of brand associations on brand equity Apelbaum, Gerstner, and Naik (2003) highlight the difference in price provided by brand awareness and examine whether quality is as much a price determinant as brand equity. The authors study the variations in product quality between national and store brands from selected Consumer Reports lists and compare the use of premium pricing. As noted earlier, consumer beliefs about brand attributes and benefits can be formed in different ways. (Ian and Taylor 2002) Brand attributes are those descriptive features that characterize a product or service. Also brand benefit are the personal value and meaning that customers attach to the product or service attributes In general, the source of information creating the strongest brand attribute and benefit associations is direct experience. This type of information can be particularly influential in consumers product decisions, as long as consumers are able to interpret their experiences accurately. Word of mouth or other non-commercial sources of information (consumer organizations, the press, etc.) can also create strong associations (Ian and Taylor 2002). Many authors (Ian and Taylor 2002) as cited by Juan Carlos et al 2001)find that quality differences between national and store brands vary significantly across product categories and for 25 percent of product categories, the average quality of store brands is higher. In spite of this difference in quality, national brands receive a substantial price premium (30 percent on average) and when the quality of national brands is higher than store brands the price premium increases to 50 percent Both Aaker (1991) and Keller (1993) define brand associations as the information in the consumers mind linked to the brand consumers use associated to process and store information in their memories that can be used especially when they need to make decision on what to purchase good association of the brand will take organisation into customers consideration and it can be liked to trust which result to better organisation performance . BRAND AWARENESS Brand awareness can be referred as the degree of consumers familiarity with a brand (Aaker 2001 and Keller 2003 stated that brand awareness is a vital element of brand equity in which when the brand is well known it become important to the company since customers may be influenced by the brand (Rossiter and Percy 2007) brand is the ability of customers to distinguish the brand amongst other brand Keller (2003) Conceptualized brand awareness as a source of good brand recall and brand recognition .He went further to say that the recall is the ability of customers to remember a brand from their mind when the product class is made known Brand awareness is reflected in the consumers ability to identify the brand under different Circumstances (Keller, 1993). Also is considered as important in low involvement product categories .when it come to high involvement product like cars and other expensive and durable product its however likely that customers spend more time when they make their decision on what to buy so when that product is well known and all the specification are known and where to get also it become more convenience for the consumers and hence may customers may favor that particular brand According to (Aaker, 2001 p 34) there are three level of brand awareness namely: Brand recognition: is the ability of consumers to identify a certain brand amongst others that is aided as recall situation where bay a person is asked to identify a recognized brand name from a list of brand from the same product class Brand recall: is a situation where by a customer is expected to name a brand in product class, also it can be referred as Unaided recall as they are not given any clue from the product class Top of mind: this is referred as the first brand that consumers can recall among a given class of product Different researchers have seen brand awareness as an element that play an important role to both customer and the company ,to custom

powmac The Power of Religion and Fate in Macbeth Essay -- Macbeth essa

The Power of Religion and Fate in Macbeth      Ã‚  Ã‚   Macbeth presents a religious view of man's existence and destiny. Shakespeare, however, did not write a religious or theological tract. He explored the meaning of human life in those terms which art uses in order to project our deepest thoughts and feelings; in broad, popular religious symbols and myths, whose meaning is as profound as it is easily recognized.    The unparalleled religious crisis, through which Europe was passing at the time of Shakespeare writing Macbeth, the first decade of the seventeenth century, shook the traditional religious heritage to its foundations. Placed between an Everyman and a Pilgrim's Progress Macbeth did not have the simple clarity of either; the former was written before the phase of violent disintegration and the latter when more settled ideas had begun to consolidate themselves. We do not see the fluency of construction in Macbeth as we see in Everyman or Pilgrim's Progress. But the religious, Christian view is intensely there to determine the nature of imagery and the significance of characters. The human problem that is the basic idea of Macbeth is the relation between evil in human nature called "sin" and the everlasting scheme of things presided over by a Deity whose justice, wisdom and benevolence could be doubted temporarily but never rejected. More abstractly, the problem was that of h uman responsibility and free will, human freedom, in a world ruled by divine necessity.       Macbeth begins with a set of supernatural figures. Witches have been always associated with darkness, night and crime. Saul, in Samuel (1), visits the Witch of Endor in order to know his destiny. Saul himself had taken seve... ...moil in Act I shows the process of perversion of reason and corruption of will. He knows the good but will not and cannot do it and there is no intercessory power for him to turn to for aid His incapacity to pray in the soliloquy in Act I, the intervention by his wife (instead of by a good angel) just when he decides not to proceed further, the promptness with which the fantasy of the deed forms itself in his mind after he hears the prophecy-all these testify that Macbeth is a reprobate predestined to damnation.          Works Cited:    Macbeth. New York: Arden Edition (New Series)    Bindoff,S.T. Sr Tudor England, Pelican Books.1959    Dyer, T. Folklore of Shakespeare. Griffith & Farren:London,1883 (First Edition)    Elliott,G.R. Dramatic Providence in Shakespeare. Princeton University Press, 1958 (out-of-print Title)

The Movie Crash

In the movie, Crash, nearly any racism and discrimination you can think of are shown. In all of these the core problems are lack of civil liberties, rights, social justice, and prejudices from people. This movie did a great job of showing what goes on in certain societies. The main races shown as minorities and being treated wrong were African Americans, Hispanics, and Persians/Asians. Civil rights are defined as, â€Å"The rights of citizens to political and social freedom and equality. † Civil liberties are defined as, â€Å"Guarantees of the safety of persons, opinions, and property from the arbitrary acts of government. Social justices are defined as, â€Å"The application of the concept of justice on a social scale. † Prejudices are defined as, â€Å"An unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason. † All four of these are heavily shown in Crash. It is unfortunate that these things happen to people, but it is impo rtant to know they do happen and to not treat people like this. African American rights have been a struggle throughout our history, and probably always will be. A major landmark in our process to equality was the Civil Rights Act of 1964. It was an Act in the United States that outlawed some forms of discrimination against African Americans. This act outlawed the segregation of schools, work places, and public areas. It also outlawed unequal voting laws. In the movie, African American discrimination was shown a lot. A scene with car-jacking involving African Americans showed the way that many people view the entire race to behave. There were also scenes with racial profiling and even being ignored at a restaurant. One of the worse scenes showing the discrimination and total loss of equality and rights to all races was a scene where a white police officer pulled over an African American couple for not good reason and proceeded to take full advantage of his situation. He sexually assaulted the woman because he knew they would not report him, seeing that they were a minority. It was really sad to see that the husband had to just watch and couldn’t do anything and I’m sure this sort of thing has really happened before. This is not social justice, and is a lack of both civil rights and liberties. No one should feel like they cannot report a crime because they are the minority in the situation. A real case involving African Americans is Lloyd Gaines, who was denied from a law school in Mississippi because he was black. When taken to Supreme Court, Gaines won the case. This is good news and a step in the right direction. African Americans are discriminated against a lot, as shown in the movie. Hispanics are another group largely discriminated on. The Immigration Reform and Control Act of 1968 was an Act that did not help our equal rights progress through the years. In the movie, we see problems that occur today in the United States dealing with Hispanics. I think that Hispanics are the group most prejudiced against today. In one scene, a white rich woman is getting her locks changed by a company. When the lock changer showed up, she completely stereotyped him noticing his tattoos and baggy clothing. The women did not trust the work of the Hispanic man and wanted the company to re-do the locks. Another scene shows a women disrespecting her Hispanic housekeeper and treating her with no equality. She is rude to the housekeeper and treats her as a minority. The last scene about Hispanics that stood out to me was the scene where the lock worker showed up to change the Persian man’s shop’s locks. When the Hispanic man nicely tries to explain to the man that the door is broken he immediately things the Hispanic man is cheating him. The Persian man was very rude, and was yelling at the worker. Even though the Persian man is later discriminated on, it is no reason to have such a strong prejudice on a man just trying to do his job. In the movie, I didn’t really see any crimes committed to Hispanic people, I definitely saw social injustice but no specific crimes done to them. I think Hispanic discrimination is still a really big problem today and everyone has so many stereotypes for everyone. The last groups of people shown being discriminated against were the Persians, and Asians. Some history behind these groups was the Chinese Immigration Act if 1885. This Act gave a big tax to all Chinese Immigrants in the United States. Today, I’d like to think there is less discrimination on Asians. In one scene, the Persian shop owner wants to buy a gun. The man selling the gun refuses to sell the Persian man because his English is broken. His daughter talks to the man selling the gun and ends up succeeding and purchasing it. It is illegal to not sell a product to someone because of a prejudice view or racial profile. In the end of the movie, we learn that the Chinese man who was ran over by the African Americans was actually selling people of his own race out of his truck for money. This sort of shows that discrimination and lack equality has gotten so bad that even same-race people are doing whatever they can to survive in this Country. African Americans, Hispanics, Persians, and Chinese are all shown being racially profiled, prejudiced, and treated far from equal. None of this, by law, should be happening. It is impossible to control all people all the time, but I think too much of this is happening everyday. In the United States, certain laws are promised and should be completely followed through. It is sad to see all of this discrimination in the movie, but it is good to know it happens so that we can stop it as much as possible, and make more equality for every citizen, no matter their race. The United States has done many good things to put the Country on the right track towards equality, but still decimation exists, and to every race and minority. The Movie Crash In the movie, Crash, nearly any racism and discrimination you can think of are shown. In all of these the core problems are lack of civil liberties, rights, social justice, and prejudices from people. This movie did a great job of showing what goes on in certain societies. The main races shown as minorities and being treated wrong were African Americans, Hispanics, and Persians/Asians. Civil rights are defined as, â€Å"The rights of citizens to political and social freedom and equality. † Civil liberties are defined as, â€Å"Guarantees of the safety of persons, opinions, and property from the arbitrary acts of government. Social justices are defined as, â€Å"The application of the concept of justice on a social scale. † Prejudices are defined as, â€Å"An unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason. † All four of these are heavily shown in Crash. It is unfortunate that these things happen to people, but it is impo rtant to know they do happen and to not treat people like this. African American rights have been a struggle throughout our history, and probably always will be. A major landmark in our process to equality was the Civil Rights Act of 1964. It was an Act in the United States that outlawed some forms of discrimination against African Americans. This act outlawed the segregation of schools, work places, and public areas. It also outlawed unequal voting laws. In the movie, African American discrimination was shown a lot. A scene with car-jacking involving African Americans showed the way that many people view the entire race to behave. There were also scenes with racial profiling and even being ignored at a restaurant. One of the worse scenes showing the discrimination and total loss of equality and rights to all races was a scene where a white police officer pulled over an African American couple for not good reason and proceeded to take full advantage of his situation. He sexually assaulted the woman because he knew they would not report him, seeing that they were a minority. It was really sad to see that the husband had to just watch and couldn’t do anything and I’m sure this sort of thing has really happened before. This is not social justice, and is a lack of both civil rights and liberties. No one should feel like they cannot report a crime because they are the minority in the situation. A real case involving African Americans is Lloyd Gaines, who was denied from a law school in Mississippi because he was black. When taken to Supreme Court, Gaines won the case. This is good news and a step in the right direction. African Americans are discriminated against a lot, as shown in the movie. Hispanics are another group largely discriminated on. The Immigration Reform and Control Act of 1968 was an Act that did not help our equal rights progress through the years. In the movie, we see problems that occur today in the United States dealing with Hispanics. I think that Hispanics are the group most prejudiced against today. In one scene, a white rich woman is getting her locks changed by a company. When the lock changer showed up, she completely stereotyped him noticing his tattoos and baggy clothing. The women did not trust the work of the Hispanic man and wanted the company to re-do the locks. Another scene shows a women disrespecting her Hispanic housekeeper and treating her with no equality. She is rude to the housekeeper and treats her as a minority. The last scene about Hispanics that stood out to me was the scene where the lock worker showed up to change the Persian man’s shop’s locks. When the Hispanic man nicely tries to explain to the man that the door is broken he immediately things the Hispanic man is cheating him. The Persian man was very rude, and was yelling at the worker. Even though the Persian man is later discriminated on, it is no reason to have such a strong prejudice on a man just trying to do his job. In the movie, I didn’t really see any crimes committed to Hispanic people, I definitely saw social injustice but no specific crimes done to them. I think Hispanic discrimination is still a really big problem today and everyone has so many stereotypes for everyone. The last groups of people shown being discriminated against were the Persians, and Asians. Some history behind these groups was the Chinese Immigration Act if 1885. This Act gave a big tax to all Chinese Immigrants in the United States. Today, I’d like to think there is less discrimination on Asians. In one scene, the Persian shop owner wants to buy a gun. The man selling the gun refuses to sell the Persian man because his English is broken. His daughter talks to the man selling the gun and ends up succeeding and purchasing it. It is illegal to not sell a product to someone because of a prejudice view or racial profile. In the end of the movie, we learn that the Chinese man who was ran over by the African Americans was actually selling people of his own race out of his truck for money. This sort of shows that discrimination and lack equality has gotten so bad that even same-race people are doing whatever they can to survive in this Country. African Americans, Hispanics, Persians, and Chinese are all shown being racially profiled, prejudiced, and treated far from equal. None of this, by law, should be happening. It is impossible to control all people all the time, but I think too much of this is happening everyday. In the United States, certain laws are promised and should be completely followed through. It is sad to see all of this discrimination in the movie, but it is good to know it happens so that we can stop it as much as possible, and make more equality for every citizen, no matter their race. The United States has done many good things to put the Country on the right track towards equality, but still decimation exists, and to every race and minority.